Data Privacy Policy

1. General
Kärnten Werbung attaches great importance to the privacy of each customer. Personal data are therefore always processed in compliance with the applicable data protection regulations and, in particular, the provisions of the General Data Protection Regulation (GDPR), which entered into force on 25 May 2018.

2. Data protection on Kärnten Werbung websites
When a user visits these websites, data are collected and then used by Kärnten Werbung for analysis purposes. Such collection serves the following purposes, in particular:

  • Analysing site use for the purpose of market research and optimising website content
  • Adapting site content to suit the users’ needs

  • Remarketing user requests for the purpose of promoting holidays in Carinthia

  • Improving user-friendliness and ease of operation


When a user requests brochures or other information from Kärnten Werbung, all data are processed as received via the data entry form on the website. This is necessary for the processing of the order (GDPR Article 6 (1) (b)), as the order cannot otherwise be carried out (GDPR Article 13 (2) (e)). The relevant data processing for this purpose takes place entirely within the EEA. The data are deleted after 7 years.

When a user subscribes to the Kärnten Werbung newsletter, then they give their consent through the relevant declaration.

3. Cookies
Cookies are very small files saved by a website to the user’s computer. They cannot be used for the purpose of reading other data on the computer. Websites use cookies to restore previous user settings, to trace the progress of users’ enquiries and to give the best possible structure to content, so that users can have a more efficient experience of the website. The information is also used for the further improvement of the navigational structure and to make this structure more user-friendly. Kärnten Werbung and its partners in the tourist industry also use cookies to personalise content and advertisements, to provide functions for social media and to analyse access to their websites. Moreover, Kärnten Werbung shares information on the use of its websites with its partners for the purpose of social media, advertising and analysis. Its partners may merge this information with further data which you have provided or which they have collected through the use of their services. Such cookies are listed separately in clauses 7 to 17.

Kärnten Werbung is legally permitted to save cookies to your device if this is indispensable for the operation of the websites. However, Kärnten Werbung requires your permission for all other types of cookies. Kärnten Werbung’s websites use a variety of types of cookies, And some cookies are placed by third parties that appear on the website.

You can change or withdraw your consent to the cookie note of this website at any time. When you contact us about your consent, please quote your consent ID and the date of consent.

However, you can also instruct your browser not to accept any cookies, or to delete them automatically after every internet session.. If you wish to do this, look up the relevant instructions on the support pages provided by your browser manufacturer. For further details and to manage cookies, please refer to http://www.youronlinechoices.com and http://www.aboutads.info/choices/.

4. Right to information and other rights of data subjects
Under the provisions of the General Data Protection Regulation (GDPR), which entered into force on 25 May 2018, you are entitled to receive information on any of your data processed by Kärnten Werbung. To obtain information on data protection issues and to assert these and other rights you have as a data subject (rights to rectification, erasure, restriction of processing, the right to object against processing and the right to data portability), please contact us at info@kaernten.at, so that further steps can be initiated. You are entitled to submit a complaint to the relevant data protection supervisory authorities (in Austria: Österreichische Datenschutzbehörde, www.dsb.gv.at)

5. Right of revocation
You have the right at any time to revoke your consent to the use of your personal data. If you do so, Kärnten Werbung will stop using your data any further and delete the same in compliance with any legal retention duties.

6. Google Fonts
The Kärnten Werbung websites use Google fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google Fonts are used without authentication and no cookies are sent to the Google Fonts API. If you have an account with Google, none of your Google Account information will be transmitted to Google while using Google Fonts. Google only records the use of CSS and the fonts used and stores this data securely. For further details please go to https://developers.google.com/fonts/faq.

To see what data Google collects and what this data is used for, visit https://www.google.com/intl/en/policies/privacy/.

7. Operational principles of social media plug-ins
Kärnten Werbung websites include the plug-ins of three social media platforms: Facebook, Twitter and Pinterest. You will recognise such plug-ins by the logos of those services at the bottom of the relevant page. Whenever you visit the websites, a direct link is created between your browser and the server of the social media platform operator. Please note that, as site operators, we have no knowledge of the content of the data that are sent or their use by the relevant platform operators. You will find further details in the privacy policy of each social media platform:
Facebook: de-de.facebook.com
Twitter: twitter.com
Pinterest: about.pinterest.com

8. Facebook Conversion Tracking Pixel
By logging onto facebook.com, you give your consent to the Conversion Tracking Pixel service of Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This allows Facebook to track user activities after a user has clicked a Facebook advert and been redirected to a third-party website. In this way Facebook can determine the effectiveness of Facebook advertising for statistical and market research purposes. Any data that are collected in this process remain anonymous. This means that the data of individual users cannot be accessed. Collected data are, however, stored and processed by Facebook. We are providing you with information on this issue, based on the most recent information we have received ourselves. Facebook can associate such data with the data of your Facebook account and then use the data for its own advertising purposes, as specified in the Facebook Data Policy,  https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also enables Facebook and its partners to show you advertising on and outside of Facebook. For further details, go to https://www.facebook.com/ads/website_custom_audiences/

9. Facebook remarketing/retargeting
The Kärnten Werbung websites contain remarketing tags from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit the Kärnten Werbung websites, the remarketing tags establish a direct connection between your browser and the Facebook server. This enables Facebook to receive information that you have visited our sites from your IP address. As a result, Facebook can associate your visit to the Kärnten Werbung websites with your user account. Kärnten Werbung and its tourism industry partners can use the information received in this way when placing Facebook ads. Kärnten Werbung wishes to point out that, as the site operator, it has no knowledge of the content of data transmitted to Facebook or how Facebook uses such data.
For further details, please refer to the Facebook Data Policy, at https://www.facebook.com/about/privacy/
To see the current settings in your personal profile, please go to https://www.facebook.com/ads/website_custom_audiences/

10. Google Analytics
Kärnten Werbung uses Google Analytics by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for web analysis purposes on its websites. The use of this analysis service also involves saving cookies to your computer.
The resulting information, including the IP addresses of visitors, is sent to a server in the United States, where it is then stored. For data protection reasons, Kärnten Werbung uses the function “_anonymizeIP()”, so that the transmitted IP addresses only undergo processing in abbreviated form and do not allow any direct association with individuals.
More information on Google Analytics can be found on the internet, at www.google.com. Kärnten Werbung uses Google Analytics functions to analyse site use, e.g. in the form of anonymised reports and charts on PageViews and Visits and also for remarketing, reports on impressions in the Google Display network, the integration of DoubleClick Campaign Manager and Google Analytics performance reports under demographic criteria and interests. By using this website, you declare your consent to the processing of your data by Google in the aforementioned manner and for the aforementioned purpose.

11. Google AdWords with Conversion Tracking
Kärnten Werbung uses Google AdWords and conversion tracking. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Kärnten Werbung uses conversion tracking to provide targeted promotion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.

In addition, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
in particular information on how you can prevent the use of your data.

12. Google Remarketing or “similar target group” function of Google
Kärnten Werbung uses the remarketing function on our website. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Kärnten Werbung uses this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google's advertising network. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there.

To permanently disable this feature, Google provides a browser plugin for most common browsers at
https://www.google.com/settings/ads/plugin?hl=en

Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.

Google offers more information about Google Remarketing at
http://www.google.com/privacy/ads/

13. Adform
The websites of Kärnten Werbung and its regional tourism partners contain tracking points from Adform, Wildersgade 10B, 1408 Copenhagen, Denmark. This enables Kärnten Werbung and its regional tourism partners to track the activities of users after they have visited and navigated around our sites. Any data that are collected in this process remain anonymous. This means that the data of individual users cannot be accessed. Collected data are, however, stored and processed by Adform. We are providing you with information on this issue, based on the most recent information we have received ourselves. These tracking points enable Kärnten Werbung and its regional tourism partners to provide users with specially customised ads.

Kärnten Werbung websites also use cookies and products from Adform A/S (Ad Server, DSP and DMP) for targeted advertising, acting as joint controllers with Österreich Werbung (www.austria.info) in compliance with GDPR Article 26. For this purpose it records a variety of parameters (pages accessed, device type, location, visited recently websites) and groups together users under different sections. Applying statistical analyses, it then finds similar persons within the global Adform cookie pool, to whom it presents specific promotional material advertising for Austrian tourism. These “lookalikes” may, if appropriate, be passed on to our partner, Österreich Werbung, for the purpose of promoting tourism in Austria. Further details about Adform can be found at the following web address: https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/

Should you wish to exercise your rights as a data subject in accordance with GDPR Articles 15-21, you can access us at: Contact [link to https://www.kaernten.at/service/kontakt/]. You can also claim your rights towards Österreich Werbung.

Österreich Werbung
Vordere Zollamtsstrasse 13,
1030 Vienna, Austria,
Tel.: +43 1 588 66 0
Fax: +43 1 588 66 40
Email: datenschutz@austria.info

For further details or to opt out of this analysis of your user behaviour, go to https://site.adform.com/privacy-policy-opt-out/

14. Adex
Anonymised data are collected and stored on Kärnten Werbung websites by ADEX GmbH (http://de.theadex.com) and ADITION Technologies AG (www.adition.de). Such data serve the purpose of analysing user behaviour, and this may involve the use of cookies. These are small text files which are saved locally to your computer, so that you will be recognised next time you visit our website. Prior to storage, users’ IP addresses are truncated and thus anonymised by ADEX GmbH and ADITION Technologies AG.

You can opt out of data collection and storage by ADEX GmbH at any time, with future effect, via the following link: Click here to disable tracking on this browser (ADEX Opt Out).

You can opt out of data collection and storage by Adition Technologies AG at any time, with future effect, via the following link: Click here to disable tracking on this browser (ADITION Opt Out).

15. Pinterest
The Kärnten Werbung websites use social plug-ins and tags from the Pinterest social network, operated by Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA (“Pinterest”). When you call up a site that contains such a plug-in or tag, your browser establishes a direct connection with Pinterest servers. The plug-in sends log data to a Pinterest server in the United States. Such log data may include your IP address, the addresses of the websites that you have visited and which also contain Pinterest functions, the type of browser you use and its settings, the time and date of your request and the way in which you use Pinterest and cookies. This makes it possible to use the data of site visitors for online behavioural advertising. Users can at any time disable settings for online behavioural advertising in the Pinterest profile settings, on the AdChoices website optout.aboutads.info or in their settings for mobile advertising IDs.

See the Pinterest Privacy Policy for information on the purpose and scope of data collection, further processing and use of data by Pinterest, as well as on your applicable rights and the settings options for protecting your privacy: https://policy.pinterest.com/en-gb/privacy-policy

Pinterest Inc. is certified under Privacy Shield and is therefore committed to compliance with European data privacy standards: https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM&status=Active

16. Taboola
A user pixel and cookies are used by Taboola Inc. (28 West 23rd St., 5th fl., New York, NY 10010, USA) for the purpose of conversion measurement. User behaviour can be traced after a user has clicked on a Taboola advert and has then been taken to the relevant provider’s website. This has the purpose of analysing the effectiveness of Taboola adverts for statistical and market research purposes and may help to optimise future advertising activities. The data remain anonymous, i.e. they do not permit any conclusions about a user’s identity.

17. Google DoubleClick
Kärnten Werbung websites involve the use of Google DoubleClick from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to register and report a user’s activities on the website after one of the provider’s adverts has been displayed or clicked on. The purpose is to measure the effectiveness of an advert and to ensure that advertising is more closely customised in targeting each user.

18. Matomo
Kärnten Werbung websites involve the use of Matomo, a self-hosted open-source software application for web analysis (to find and analyse errors on our website, to evaluate the use of our website and to derive plans for its future development) without the use of tracking cookies. As soon as the data (number of users viewing faulty pages or only one page, etc) have been processed, Matomo generates reports, enabling the relevant site operator to respond (by changing the layout, entering new content, etc). The legal basis for data processing is the absolute technical need, specified in the German Telecommunications Acts (TKG), section 96 (3), to provide and deliver our service – i.e. the website – which you expressly requested by accessing the same. Data are not disclosed to third parties and are anonymised at an early stage, at the first stage of processing. Personal data are therefore not stored beyond this first stage.

To opt out of the processing of your personal user data, you can enable the do-not-track option in your web browser. Our web analysis software will respect this setting and will not process personal data if the do-not-track option has been enabled.

Click here to stop this analysis of your user behaviour: https://www.kaernten.at/matomo/index.php?module=CoreAdminHome&action=optOut&language=en

19. Improve Digital
A user pixel and cookies are used by Improve Digital (Beechavenue 182, 1119 PX Schiphol-Rijk) for the purpose of conversion measurement. User behavior can be traced after a user has clicked on a Improve Digital programmatic bought advert. The data remain anonymous, i.e. they do not permit any conclusions about a user’s identity. Cookies will be deleted after 90 days. See privacy policy: https://www.improvedigital.com/platform-privacy-policy/